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Mental health in focus on 11th annual Bell Let’s Talk Day

Engagement drives donations to Canadian mental health programming


Jan. 28 marks the 11th annual Bell Let’s Talk Day — 24 hours dedicated to supporting people living with mental illness while also driving up Bell’s donations to mental health programs through digital engagment.

“With COVID-19 affecting every aspect of our lives, Canadians everywhere are feeling the impact of the ongoing crisis on their mental health,” said Mary Deacon, Chair of Bell Let’s Talk. “Now more than ever, every action counts — and we invite you to make lending your voice to the Bell Let’s Talk Day conversation one of the actions you take for mental health today.”

“Over the last decade, Canadians have built a mental health movement unlike anything in the world, and together we’ve made a positive difference in countless lives.”

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This year’s Bell Let’s Talk Day campaign highlights the actions we can all take to support mental health in the face of the COVID crisis.

To reinforce the message, singer-songwriter Michael Bublé and comedian Maxim Martin have recorded funny and thoughtful new videos of support – and every view of the videos today will count toward Bell’s donations to mental health.

“I’ve admired Bell’s commitment to mental health for years,” said Bublé. “Now as COVID-19 rages across our country, it’s especially vital that we all step up and do our part. Everyone has been impacted by the virus. But if we all get involved, we can lessen the impact of mental illness on our loved ones.”

Canadians everywhere can use multiple communications platforms to join in the conversation today.

By getting engaged, you directly drive Bell’s ongoing donations to Canadian mental health programs – all at no cost beyond what you may normally pay your service provider for Internet, text or phone access.

On Bell Let’s Talk Day, Bell donates five cents to Canadian mental health programs for every applicable text, local or long distance call, tweet or TikTok video using #BellLetsTalk; every social media view of the Bell Let’s Talk Day videos; and every use of the Bell Let’s Talk Facebook frame or Snapchat filter.