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CAAT Pension Plan relaunches recruitment toolkit for employers

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November 27, 2023
By Talent Canada

CAAT Pension Plan, a defined benefit (DB) pension plan provider, has relaunched its recruitment toolkit.

“With pensions proven to improve workplace wellness, productivity, and talent and retention strategies for employers who offer it, the toolkit provides ready-to-use resources and promotional material to help elevate their talent attraction approach online,” it said in a press release.

Surveys show that more than two-thirds (69%) of employees would rather have a pension over a pay raise, it said. More than four out of five (84%) say an employer-sponsored retirement plan is a critical benefit, while 79% of respondents say they are likely or very likely to change jobs for a better pension. Now, around 90% of employers nationwide say they are seeing the effects of the Marathon for Talent, which includes more significant challenges in attracting and retaining the best and brightest workers, it said.

CAAT designed the toolkit to help address these issues by assisting employers in highlighting the inclusion of a DB plan in their compensation packages and elevating these organizations in the eyes of job seekers. It includes items like a branding badge they can add to their recruitment materials, messaging to add to an organization’s Career page, and FAQs to help address a candidate’s most common questions about the vital benefit.


“We designed the recruitment toolkit to be an easy-to-use solution to help our participating employers trumpet the fact that they offer a valuable defined pension from CAAT,” said Russell Evans, Vice President Communications, CAAT Pension Plan. “We developed it based on feedback from our partners to help give them a competitive advantage in the Marathon for Talent. We’re thrilled to see employers across Canada leveraging it, and proudly posting their ‘Lifetime Retirement Pension’ badge on their websites.”

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