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GreenShield announces launch of GreenShield+, a new digital health and benefits ecosystem

GreenShield is launching what it bills as a first-of-its-kind digital health and benefits ecosystem. Called GreenShield+, it will be available later this year, the company said in a press release.

It said 60 per cent of Canadians wish they could access all health care services they need in one place; and 61 per cent wish they didn’t have to re-explain their conditions every time they talk to a new health care practitioner.

“As Canadians work to navigate our current health care system, they don’t realize that their benefits provider could be at the forefront of an enhanced experience that seamlessly integrates a variety of digital health solutions with each other and their benefits plan. Until now,” it said.

How it works

GreenShield described it this way:

Imagine this: You wake up in the morning, sweating. Head pounding, heart racing, not well enough to go to work. You roll over, grab your phone, and open your app. You connect with a doctor who addresses you by name. To alleviate your discomfort, she prescribes medication and the app’s pharmacy delivers it to your front door.

A pharmacist is available to answer your questions. After addressing immediate pain relief, the doctor identifies the root cause of your symptoms as stress related. The app matches you to a therapist, and there’s no need to repeat your story because it’s already in the system. The therapist shares coping mechanisms and refers you to an online cognitive behavioural therapy program you can access from the app whenever you want, to build resilience.

You go back to bed knowing the app is fully integrated with your benefits plan so there’s no paperwork, and you are automatically reimbursed for all sources of funding your plan provides. It’s a health care experience built around your needs.

The GreenShield+ app will offer streamlined, connected care and reimbursement by integrating the company’s health services and benefits plans. It is powered by Google Cloud and Microsoft technologies.

“As a not-for-profit social enterprise focused on championing better health for all, helping to improve access to health care for all is rooted in GreenShield’s DNA. As Canadians’ needs have evolved, we have continued to innovate, evolving our offerings and services to deliver on our social mission,” said president and CEO Zahid Salman. “We know Canadians want to take control of their health, but face challenges accessing and navigating the health system. Canadians are looking for access, convenience, better integration, and improved health outcomes.”

How GreenShield+ will simplify the health care journey

GreenShield+ will provide access to GreenShield’s digital health and benefits offerings in one place, delivering a personalized and simplified experience. T

Through what it called “unprecedented levels of integration and services that increasingly talk to each other,” users can check their coverage, access their benefits, connect with health care providers, and get reimbursed for their claims all in one place that is accessible anytime.