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Ceridian to rebrand as Dayforce in early 2024

Ceridian is rebranding and will be known as Dayforce starting in January 2024.

Dayforce is the company’s flagship HCM platform, and the focus on that brand “signals the ambitions and opportunity of the company,” it said in a press release announcing the change.

The announcement was made at INSIGHTS 2023, the company’s annual customer conference being held in Las Vegas and livestreamed online. At the show, thousands of attendees are engaging in sessions and experiences centered on helping them drive success with “A Brand New Dayforce,” the theme of the conference, it said.

“Dayforce represents our products, company, and community at their best, so it is only fitting that we are doubling down on the brand as we look to accelerate our growth as the go-to global people platform,” said David Ossip, chair and co-CEO, Ceridian. “With Dayforce as our unified brand, we not only create clarity for organizations already navigating the workforce complexity crisis, but we further unite our employees and ecosystem to advance our shared ambition to make work life better.”

Leagh Turner, co-CEO of Ceridian, said the workforce of today looks nothing like the past.

“It is boundless — ever-changing, borderless, and always-on — giving companies a once-in-a generation opportunity to radically transform. With this as a backdrop, we knew it was time to usher in a brand new Dayforce,” said Turner. “This moment is so much more than a brand change. It represents our continued transformation as a company – furthering our products into an AI-threaded future, the potential of our people, and the vibrancy of our services, support, and ecosystem. As Dayforce, we will infuse every inch of the business with even greater energy, focus, and agility to deepen customer value and realize our future.”

Ceridian acquired Dayforce in 2012. Shortly after the acquisition, Dayforce founder David Ossip was named CEO of Ceridian. Following its 2018 IPO on the NYSE and TSX, Ceridian began focusing its efforts on new growth levers, including extending the Dayforce platform, accelerating global expansion, and innovating in adjacent markets, such as the launch of Dayforce Wallet in 2020, it said.

Over the course of 2024, the company expects to change Ceridian HCM Holding Inc. and its global operating entities to reflect the Dayforce brand. The company does not anticipate ongoing brand initiatives to impact current fiscal year 2023 guidance, it said.