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Medavie Blue Cross brings ‘fresh perspective’ to its Employee and Family Assistance Program

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June 22, 2023
By Talent Canada

Medavie Blue Cross Logo (CNW Group/Medavie Blue Cross)

Medavie Blue Cross has announced a “refreshed approach” to its Employee and Family Assistance Program (EFAP). The program, known as inConfidence, is now powered by Inkblot Therapy.

“With the demands on health care in Canada today, people are increasingly looking to their benefit packages to support their health and wellness needs,” said Catherine Biermann, manager, digital product solutions and partnership. “By integrating EFAPs into an overall benefits plan design, employers can provide additional pathways to care for their employees. Taken a step further, with a digital-first EFAP approach, employees have access to more support channels and barrier-free resources for their mental health and wellness needs.”

High interest in digital health services: Survey

A recent study shows most Canadians (94%) are interested in at least one digital health service.

inConfidence powered by Inkblot focuses on innovating through technology, allowing for self-service intake and scheduling opportunities and virtual care options; all while maintaining other aspects of a traditional EFAP, including in-person counselling, it said in a press release.


The program focuses on:

  • Personalized and coordinated care
  • Early intervention and greater access to care
  • Coverage continuity for members and a cohesive plan experience
  • Comprehensive short-term and long-term support
  • Flexibility and comfort for members to choose the most appropriate mode of support that best meets their needs – whether in-person, via telephone or virtually.

“Often times, we hear about low utilization rates when it comes to EFAPs,” said Denise Richardson, senior vice-president of commercial, Inkblot Therapy, a division of GreenShield Health. “Through this partnership, we are focused on helping more Canadian employees get access to convenient, personalized care when and where they need it. The result? Healthy, happy employees and better health outcomes for all.”

Integrated benefits approach

As part of Medavie’s integrated benefits approach, employees and their eligible dependents can remain with the same therapist, even after transitioning from their EFAP-sponsored hours to their Extended Health Benefit or Health Spending Account, and at reduced rates, it said.

For additional details on Inconfidence, visit https://www.medaviebc.ca/en/members/your-coverage/inconfidence.

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