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‘One united brand’: Ceridian is now Dayforce

Ceridian is now, officially, Dayforce.

The global human capital management (HCM) company’s change in legal name and brand, announced in October, kicked in this morning.

Dayforce is the company’s flagship HCM platform, which “delivers value to thousands of organizations and millions of workers globally and has consistently been ranked as a market leader based on a rich history of innovation and excellence,” Dayforce said in a press release on Feb. 1.

“We selected Dayforce because over the years, Dayforce has grown into a trusted global platform, setting a new standard for the human capital management (HCM) industry,” said David Ossip, chair and CEO at Dayforce.

“Our customers know the Dayforce name to represent innovation, collaboration, and transformation. The brand represented our future – and we design everything for that ever-changing future, together with our customers, helping them transform their organizations and set the pace for their industries.”

Ossip also said its employees would now be called “Daymakers.”

“We see this as a path that furthers our ability to foster the happiest customers, the most engaged employees, the best products, and the best return for the market. One brand along with greater brand awareness around the world builds trust and helps everyone feel more confident in their partnership with us,” he said.