Features Corporate Social Responsibility
Canada is in desperate need of volunteers, and employers have a role to play

Canada’s volunteer ecosystem is in crisis. Over the past few years, the country has continued to see a dramatic decline in volunteers. The latest stats from Volunteer Canada, well, they’re not great.

More than 65 per cent of volunteer-supported organizations are waving a red flag as they desperately run short on help. This worrisome trend extends across diverse sectors, from food banks contending with increased demand to environmental groups striving to address urgent challenges. The pressing need to rehabilitate volunteerism has become increasingly evident.

Corporate engagement: Beyond monetary contributions

While organizations are implementing innovative strategies to recruit and retain volunteers, the crucial support they need extends beyond their internal efforts. Businesses across Canada can play a pivotal role, going beyond traditional corporate donations to embrace a powerful solution — employer supported volunteerism (ESV).

ESV calls on companies to encourage their staff to dedicate time to community causes. Companies, like Proof Strategies, who offer paid time off to volunteer are signaling to employees their support for this time away from work, which promotes guilt free volunteerism. Studies continue to show ESV not only benefits the organizations and communities in need but also brings about significant advantages for the sponsoring companies and their employees, often an overlooked aspect of the corporate world.

The case for employer supported volunteerism

Fostering trust both internally and externally: ESV serves as a catalyst in the cultivation of trust—an invaluable commodity within the community, among employees, and towards the corporate entity. Our 2023 CanTrust research shows 61 per cent of Canadians are more likely to trust brands that invest in their local community.

Employee morale and growth: Volunteering offers employees the opportunity to enhance soft skills such as communication, teamwork, and leadership, which are invaluable in a professional setting. The diverse nature of volunteer projects also allows employees to explore new areas of expertise, fostering continuous learning and development.

Cultivating networks: ESV isn’t just about volunteering; it’s about building connections. New bonds with community members are forged, while existing ones are reinforced through shared experiences.

Positive brand ambassadors: As employees actively engage in volunteer activities, they embody the organization’s core values and commitment to societal betterment. This association can resonate with stakeholders, enhancing the company’s reputation and potentially attracting conscientious consumers.

Opportunity to be authentic: Employees often feel pressure to conform at work. Research suggests that more than half of employees feel they need to be someone else at work, which leaves them disengaged and emotionally exhausted. Employers who actively encourage volunteerism create an environment for employees to discuss their personal passions and be their whole, true, best selves at work.

Communities, and the organizations that support them, are cornerstones of our societies. Being able to volunteer, not only without guilt, but openly with the support and encouragement of your employer creates more trust and builds stronger communities for us all. If more companies consider ESV as a cornerstone of their operations, perhaps we can enhance the volunteer ecosystem and be leaders in creating positive impact throughout our communities.

Alexandra Valcour volunteers at Marygrove Camp.

Why we volunteer

“I volunteer at Marygrove because it’s my version of the most wonderful place on earth! What we do at Marygrove shifts my perspective and fills me with gratitude all year. I get to play, craft, swim, dance, sing and laugh with girls whose summers are highlighted by camp. This impact on hundreds of girls in need, is an honour and privilege.”

– Alexandra Valcour (Volunteers at Marygrove Camp)

“I was inspired to become a hospice volunteer after experiencing the impact a volunteer had on my life during the loss of a loved one. Volunteering has allowed me to help others who are also going through a difficult time, all while learning new skills, broadening my perspective, and gaining a greater sense of purpose in my life.”

– Maddy Porter (Volunteers at Kensington Hospice)